10个重要的搜索引擎排名技巧和方法

现在一些小的公司都已经意识到了了解并执行一些基础的SEO的必要性. 但是如果你有读到过一些不同的博客和网站,你就会发现这些‘基础’的SEO有很多的不确定性.没有一些专业的咨询和对SEO行业资源可信度的经验,SEO决策和方法有可能会造成很多的误导。
这篇文章主要和大家一起分享小型企业SEO实施中哪些应该着重考虑,不管是雇佣专业的SEO公司或者企业自己执行。

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小型企业SEO要点:哪些应该做
1. 将自己投入到整个过程中来。SEO不是一个一蹴而就的过程,搜索引擎算法都不不断的变化,去年的一些可行的方法可能今年就是行不通的, 所以SEO是一个长期的规划和执行过程。
2. 要有耐心. SEO不是眼前立即就可生效的. 一般有时候需要数个月才能见效,尤其是你刚涉入网上业务并且你的规模还很小。
3. 在同SEO公司合作时多询问一些问题. 清楚的了解SEO公司运用什么样的方法是必要的,要了解到细节,并了解到可能存在的风险. 然后登录到网络并自己下去搜索一下-关于那家公司以及它们所讨论的SEO技巧和相关的东西。 4. 从一开始就把网站分析做到位. 首先应该对SEO效果有个清楚的定位和目标, 你将需要站点分析软件以便进行分析哪些有效果而哪些没有。
5. 将网站建设好. 毫无疑问,客户都期待能把搜索结果做到首页, 这个时候你也要扪心自问, 我的网站是不是一个真的很优秀的网站,如果我有这样的排名了,网站还有哪些可以改善呢,如果做菜能使它给人的感觉更专业呢。
6. 加入站点地图页面. 蜘蛛无法索引一些无法识别的页面. 站点地图可以帮助蜘蛛找到某个站点所有重要的页面,并让它了解你站点的层级关系,这对于那些有很难被所以的导航菜单的网站尤为重要. 如果你的站点规模比较大,可以做几个站点地图,使每个都少于100个链接,我们通常告诉客户75个基本上是个上限。
7. 创建对SEO友好的URL. 在你的域名和文件名中使用关键词,比如:
你的域名.com/red-widgets.html. 但也不要做过头,一个含有3个或以上的连字符的文件会被视作不友好,同时用户也可能不大愿意去点击. 一个诀窍就是在域名和文件名中使用连字符而不是下划线. 连字符会被视作空格,而下划线则不会.
8. 在SEO开始时就定位好关键词.如果投入的资金预算有限,可以使用免费版本的Keyword Discovery 或 WordTracker,这两者都有功能更全的收费版。不要太在意这些工具显示的数字,重要的是一个关键词和另外一个之间的关联性.另外一个比较好的免费的工具是Google的 Adwords Keyword Tool, 它不显示确切的数值.
9. 开立一个PPC账户(按点击付费). 无论是Google的AdWords 或者是Yahoo的搜索营销或其它的东西,这是一个使目标关键词流量获得实在流量的好方法,的确它是收费的,如果投资预算比较充足,它一定会是值得的一项投入.这对于没有更多时间等待而希望能在更短时间里看到排名结果的客户是个不错的建议。
10. 在每个页面上都是用独特的关联性的标题和meta描述.
页面标题是页面优化上最重要的因素。对于2到3个字构成的基本的关键词,如果它们不包含在页面标题中,那么很难将排名做上去. Meta描述标签对排名来说没有什么帮助,但是它通常都会看上去像列表下的是文本片段,所以它应该包含相关的关键词,这样也可以促进搜索者点击列表。一个要点就是:你完全可以忽略关键词meta,如果你愿意的话,它们之间基本上根本就搭不上边. 如果使用的话,可以加入拼写检查程序,这样可以让所有的相关的关键词就不会再页面上出现。

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